Attention: You are using an outdated browser, device or you do not have the latest version of JavaScript downloaded and so this website may not work as expected. Please download the latest software or switch device to avoid further issues.

News > Careers News > OP Abi Dee's fashion boutique voted one of the best in the UK

OP Abi Dee's fashion boutique voted one of the best in the UK

OP Abi Dee's Beverley women's fashion boutique has been voted one of the top 30 independent boutiques in the UK by readers of Grazia magazine.
13 May 2021
Written by Rachel Dare
Careers News

OP Abi Dee (04-11) could never have anticipated a global pandemic when she set up ‘Aura’, a women’s fashion and lifestyle boutique in Beverley three years ago. Yet despite exceptionally challenging times for retailers, Abi used her entrepreneurial skills to adapt to new opportunities, taking advantage of social media and online shopping to help steer her business through the lockdowns. Thanks to Abi’s hard work and creativity, the business is thriving and the shop on Ladygate, which is now fully open again, has been voted one of the top 30 independent boutiques in the UK by readers of Grazia magazine.

Grazia ran the campaign towards the end of the most recent lockdown aimed at boosting high street retailers around the UK as part of their Save Our Shops initiative.

Abi commented: “It was a complete surprise and it’s so amazing to be named one of the best independent boutiques. The past 12 months have been extremely tough, for everyone. But the incredible support and loyalty from our customers has truly blown us away! We can’t thank them enough.”

When the shop was forced to close during the lockdowns, Abi turned to social media to engage with customers. Using Instagram, she held 'live' sales and posted styling videos, giving style advice and trying on different outfits, before uploading them to the website to encourage customers to keep shopping online.

Abi said: "I gained so many new followers on Instagram and through that I got orders from all over the country. I also had people local to Beverley say they didn't know I was here, so I gained new customers both locally and nationally, which was wonderful.”

After a difficult year, being named as one of Grazia’s top 30 independent boutiques in the UK is testament to Abi’s resilience and perseverance and affirms the business’ continued success.

For more information visit the Aura website.

Similar stories

Killian gives an insight into his varied career and offers some advice for those wishing t More...

Colin Bell (left) with co-founders Arjan Verbeek and Hamish Peacocke

Perenna Bank, co-founded by OP Colin Bell, is set to disrupt the UK mortgage market with i More...

OP Ollie Medforth may have been the first candidate to be fired in the latest series of Th More...

David Quarton (69-76) a prominent figure in wind energy and a Visiting Professor at the Un More...

OP David Agar's innovative banking app hopes to revolutionise financial inclusion for vuln More...

At the age of 60, people might start to plan for a life of leisure and relaxation - OP Tim More...

OP Seb Williman gives a career update, after his love of brass has seen him perform both i More...

OP Jacob Brown (10-17) recently graduated from the Royal Military Academy at Sandhurst and More...

Most read

Killian gives an insight into his varied career and offers some advice for those wishing to pursue a similar career path. More...

The 32nd annual Snake Lane 10-mile road race, hosted by Pocklington Runners, took place on Sunday 18 February. More...

OP Ollie Medforth may have been the first candidate to be fired in the latest series of The Apprentice, but his brief appearance has led to a new busi… More...

Submit your news

 
This website is powered by
ToucanTech